2011: Consumer behaviour in the Fashion market A firm and clear steering hand will certainly be needed in the coming months for any retailer in the fashion markets, and that means a clear mid-term strategy. Indeed, to hit the spot, the immediate tactics have to remain in line with the core market dynamics changes seen over the last months.
2011: Online purchasing flourishes in Europe With over 2 billion users worldwide, the rapid evolution of the Internet has generated a channel for global information, purchasing and distribution. Consumers are now choosing to buy in different ways; they want more options and their needs have become more diverse.