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Retailing is a vital part of all national and regional economies and recognising this fact, the Congress has also welcomed many national and international policy makers and senior executives from NGOs who want to hear the voice of the retail industry. But not only does the World Retail Congress serve as an essential catalyst for retailers to meet to understand the latest trends and challenges that face them, but it is also a highly effective networking event that connects retailers, brands and industry experts to help deliver invaluable and business-transforming introductions.