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How multi-channel is transforming the retail model

Date/Time:

25 Oct 2010
12:30-13:30

Seminar Details

Many retailers are now exploiting the fast-growing “web-to-store” trend where customers research online but then buy and/or collect in store. “Web to store” is already estimated to be worth four times the online retail market, and is revolutionizing shopping habits. This important lunch briefing will:

reveal new research into ecommerce and web-to-store shopping its strategic implications for retailers,
define and forecast online and web-to-store sales across key categories,
outline the strategic implications for major retailers in these categories,
list the actions necessary to realise quick wins in this space,
demonstrate how multi-channel is shaping the strategy of leading retailers like Marks & Spencer and J.C.Penney.

Chaired by:
Tony Stockil, CEO of multi-channel retail consultancy Javelin Group

Presenters:
Susan Aubrey-Cound, Director of Multi-Channel Development, Marks & Spencer
Tony DeNunzio, Executive Chairman, Maxeda