The eve of the Congress sees stimulating, highly visual forums that will spark your imagination and allow you to deepen your knowledge. These interactive sessions will provide insight from market experts and an abundance of the latest examples and showreels.
Best-in-class store design from across the globe
Innovation store design remains the 'window to the brand' and
the most compelling way of attracting customers into the physical
Examples of creative new store design exist in abundance around the world. This special session will deliver an unmissable global whistle-stop tour by some of the most experienced and well-travelled commentators and practitioners on what they see as the very best in retail store design today.
The cultivation of creativity: recognising world-class advertising and communication
It has never been more critical to create brand awareness and
influence buying behaviour. Arguably, for many, promoting a brand
is more important than opening a store.
This highly visual session will showcase campaigns and communication from around the globe that have cut through the masses and acted as a catalyst to brand engagement and interaction.
Inspirational figures in the creative industry will come together to critique and demonstrate the best work that is changing the communications landscape.