• Programme Overview
• Day 1
• Day 2
• Day 3
• World Retail Hall of Fame
• Retail Futures Challenge
• Retail Study Tours

The future of retail

The Congress programme puts innovation and creativity at its heart and in a way designed to provide positive direction on how retailing will begin to change and evolve. In 2011, there were sessions on brands, store formats, business innovation and truly integrated, multichannel retailing. But to see that actual future of retailing in terms of the talent that will eventually lead it, the Retail Futures Challenge proved to be a real highlight for 2011. With six teams of students from retail colleges and universities in New York, London, Mumbai, Milan, Hong Kong and Tokyo competing, it showed that the future is going to be safe in their hands.

 

Congratulations to Hong Kong Polytechnic University, Hong Kong, supported by: Li & Fung - Winner of the Retail Futures Challenge 2011.

2011 Competing Colleges

Fashion Institute of Technology, New York.

Supported by:

 

Fashion Retail Academy, London.

Supported by:

 

Welingkar Institute
of Management, Mumbai

 

IULM, Milan

Supported by:

 

Rikkyo University, Tokyo

 

Hong Kong Polytechnic University, Hong Kong

Supported by:

The Brief in 2011

• The Retail Futures Challenge for 2011 saw Berlin's flagship department store, KaDeWe playing a central role. Each team was asked to select a brand from their country not currently stocked by the store. They then developed a retail entry strategy including a marketing campaign - emphasising e-marketing channels
• The selected teams were given a small capsule space in the store which will feature all 6 brands in a special area within KaDeWe the week before and during the World Retail Congress
• On 27 September, all six teams presented their brand entry strategy to a panel of judges and the full Congress audience

It was one of the standout sessions at the Congress and provided inspiration and excitement and a spotlight on the future generation of retail leaders.

The brief for the Retail Futures Challenge in 2012 is due to released early in March. Please keep visiting the website for further details on how you can be a part in shaping the next generation of retail leaders.

 

Join the Retail Futures Challenge
Facebook group today

Also supported by: