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Starting at Tower Hill, we will travel to the east end of Oxford Street in London’s West End and then visit new stores that major retailers have opened in the area over the last 12 months.
Following a break for lunch, we will continue to Lambs Conduit Street and Shoreditch in the fashionable east of London, where we will look at some of the independent retailers that have become a feature of the area.
The young brand of choice for many teens has also been looking for a site for a West End flagship and it beat Superdry in a race to open a shop at this location, which formerly housed the former National Geographic Store. This location also has the advantage that it is just around the corner from its sister brand Abercrombie & Fitch on Savile Row.
We cross the road to the new store that men’s formal retailer Austin Reed opened towards the end of 2011. This is modern luxury retail and shows why the top end of the market has weathered the economic misfortunes of the last 12 months rather better than the middle-tier operators. Designed by a local architect, this store shows what is possible when it comes to selling such mundane articles as business shirts and suits. 12.15 - 13.30 Lunch
What is claimed to be the world’s first ‘temporary mall opened in November last year and consists of a series of shopping containers that have been piled on top of each other and turned into shop units. Mainstream, but cultish, brands are the order of the day here with Diesel, Levi’s, One True Saxon and Nike all represented. There are also a number of local indy brands.15.30 Boxpark tea
Our final look at independent retailers in east London. Return by coach to Tower Hill for 17.30
Departing from the conference at 14,00, this store tour will focus on the Westfield Stratford store that opened in September 2011. Billed by Westfield as Europe’s largest in-city shopping centre, this scheme provides a snapshot of almost everything that is to be found on UK high streets as retailers show off their latest store designs.
Arriving at the centre at 14.15, our first visit will be to Marks & Spencer where we will look at a store interior that is central to the retailer’s future with many of the elements that are on view having already been rolled out to other branches. Of particular interest is the food hall, representing the M&S response to retailers such as Waitrose and Sainsbury’s, both of which have been highly active on the store design front.
From here, we move next door to Forever 21 - the California-based retailer’s third store in the UK and a two-floor testimony to the power of value fashion.
We stay on the centre’s upper level after this, visiting Topshop and River Island and will also view Uniqlo. Reaching the end of the centre we will tour the John Lewis anchor store that was the department store operator’s largest full-line store for two years when it opened last year and which features many redesigned departments,
Descending a level, we will visit Dixons’ Black, the hybrid format that is aimed at the Apple generation and which incorporates the consumer electronics offers of Currys and PC World under one roof.
We will also visit the cathedral-like Apple store - a few doors along the way from this.
We stay in the technology arena for our next visit, which will be to Everything Everywhere and while on this level we will take a coffee at the Starbucks store which represents the coffee retailer's latest thinking.
Following this we will consider the luxury offer in this centre, looking at a number of outlets, before heading to the food village that is on the centre’s lowest level with highlights being Hotel Chocolat Cocoa Grower, Waitrose and Noshers Smoked Salmon Company.
The tour will end with a look at Foyles, the bookshop and literary institution, and we will return to the conference centre by 18.00.