• Entry Categories
• Nominated Categories

Entry Categories

Entries to the 2012 World Retail Awards are opening on 24 February 2012.

The categories and the judging criteria have been reviewed and updated for 2012 to reflect today's retail challenges. The team looks forward to working with the Grand Jury to undertake the difficult task of choosing the winners. We look forward to receiving your entries.

Retail Innovation Award

Sponsored by Mastercard

This category elevates the role innovation has to play in delivering retail success. The judges are looking to reward and recognise innovative new business concepts or a new approach to delivering customer service that has been delivered by any size of retailer - small, medium or large. It is open to all sectors of retail and can include online or multichannel innovation.

All entries will be reviewed by experts consultants in retail and innovation from the Ebeltoft Group, with Fabrizio Valente (founder Kiki Lab and Ebeltoft) as Chairman of the shortlisting Jury. A selection of entries and the finalists will be included in a publication published by Ebeltoft.

Ebeltoft is group of Retail Consultancy firms from 18 countries, that works worldwide helping retailers to develop strategies, retail branding, new store concepts, multichannel strategy and management; in-store survey.

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Store Design of the Year

This category is looking to find the world's outstanding new store designs. Entries may encompass any retail sectors and store sizes that have opened in the last 18 months. Submissions should be able to demonstrate to the judges that the design is delivering a real experience for the target customer and in a way which permits the design to be seen as truly creatively innovative and commercially effective.

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Responsible Retailer of the Year

This important and prestigious award honours the retailer who the judges feel by their actions demonstrates that they are outstanding corporate citizens. Those retailers highlighted by this award will be setting world class standards of best practice in corporate responsibility but above all can demonstrate how they have significantly impacted their key stakeholders including employees, suppliers, customers and the community in which it operates.

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Emerging Market Retailer of the Year

The World Retail Awards jury will be seeking to recognise the retailer that originates from an emerging market and which best represents the essential retail qualities of entrepreneurship, originality and flexibility. This award will reward a business that can demonstrate that they have a robust and growing retail format and therefore reflect how dynamic and important retailing is around the world and the part it is playing in the development of the emerging economies.

List of "advanced emerging" "secondary emerging" and "frontier" markets as defined by FTSE Group:

Argentina, Bahrain, Bangladesh, Botswana, Brazil, Bulgaria, Chile, China, Columbia, Cote d' Ivoire, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Hungary, India, Indonesia, Jordan, Kenya, Lithuania, Macedonia, Malta, Mauritius, Malaysia, Mexico, Morocco, Nigeria, Oman, Pakistan, Peru, Philippines, Mexico, Poland, Qatar, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, Sri Lanka, Taiwan, Thailand, Tunisia, Turkey, UAE, Vietnam

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Pure Play Retailer of the Year

Sponsored by GfK

The continued rapid growth of the internet is seeing a growing number of "pureplay" retailers. Many are breaking the traditional retail mould and bring fresh thinking and innovation. This award is open to all online retailers that do not have any bricks and mortar outlets.

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Multichannel Retailer of the Year

Integrating all on and off line channels to create a seamless consumer experience remains one of retails biggest challenges. This award therefore recognises any retailers who can demonstrate world-class excellence in combining their bricks and mortar stores with dot.com channels including the use of mobile communications and catalogue shopping.

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Retail Advertising Campaign of the Year

This important category within the World Retail Awards is designed to acknowledge and celebrate outstanding advertising campaigns undertaken by a retailer to build the brand. Entries will be judged by industry peers who will apply the key retail measures of brand development, creativity, customer targeting and ROI.

Open to retailers or their agencies, this award will be made to a retailer's advertising campaign that uses either single or mixed media (including the use of online, social media or mobile). It should be a campaign that seeks to enhance the company or the brand and should not be a product or seasonal launch. Any campaigns must have appeared between May 2011 and April 2012.

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