World Retail Congress 2019

 

Living with a robot: Lessons in neuroscience, retail sales, and the future of AI

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Living with a robot: Lessons in neuroscience, retail sales, and the future of AI

14 May 2019
Lab B
What behaviour equates to shopper loyalty? What are sales associates doing right – and wrong – when it comes to selling, engaging and moving customers from experience to purchase? And are there areas where robots can replace them? Gaia Rancati has spent the last 10 years studying how our brains operate and the resulting behaviours that create loyalty and purchases; and has lived with a robot for the last year to better understand where they can and cannot replace humans in a retail setting. She exclusively reveals findings from several experiments and studies in this session. *exclusive research
Speakers
Gaia Rancati Ph.D, Lecturer, Research Scholar - IULM University, Istituto Europeo di Design, Claremont University

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