World Retail Congress 2019

 

Mass advertising is dead. Long live personalised content

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Mass advertising is dead. Long live personalised content

15 May 2019
Lab B

In an age of social media and digital channels, traditional advertising isn’t cutting it with consumers. Brands and retailers must now be expert content creators to tell compelling stories and seize the imagination of consumers – putting relevant messages to the right shoppers at the right time. Hear from this panel of advertising and content experts on what it takes to win in this changing media landscape.

Chairperson
Julie Jeancolas, Global Head of Media Partnerships - dunnhumby
Speakers
Karen Blackett, UK Country Manager - WPP
Lidija Abu Ghazaleh, Founder - Lidija's Kitchen
Martine Reardon, Founder & CEO - Reardon Consulting

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