Retail leaders are spearheading the transformation and reinvention of their businesses to be able to win market share, fight-back against new disruptive competitors and embrace new technologies. But the real challenge is in serving the new consumer who is more fragmented than ever before. It means the shift from a mentality of selling product to a focus on targeting consumers by life experiences. This panel will explore the strategies they are pursuing, share their experience and learning, and make a few predictions about what is yet to come.