World Retail Congress 2019

 

Breakout discussions: Consumer - Retail’s shapeshifters: delighting customers by extending the brand experience

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Breakout discussions: Consumer - Retail’s shapeshifters: delighting customers by extending the brand experience

14 Sep 2021
Windmill Room

Serving “outside of the box” - new thinking to serve the new consumer and stretch your brand

In a major study that has just begun in partnership with Railsbank, we will look at how today’s consumer behaviours have really changed and how they view the key retailers and brands. We will measure the importance of relevance and trust but more importantly, what you can do with this to create new services or extend your brand into new, previously unthought of areas. In this new world, if you don’t find new ways of serving your customers, others will.

Chairperson
Hugh Radojev, Senior Reporter - Retail Week
Speakers
Alex Genov, Head of Customer Research - Zappos
Louisa Murray, COO - Railsbank
David Roth, CEO; Chair - The Store WPP; BAV

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