Ideas Factory 2: Is retail ready for the Metail revolution?
Consumers now hold all of the power – making for a dramatic shift in the retailer-consumer dynamic. The Metail economy, made up of an infinite number of highly individualistic and opinionated Me-centric consumers, is here to stay. To thrive in this new world, retailers must undertake a ruthless self-examination to reorganise and reinvent. But how? This session outlines an urgent path forward.