Ideas Factory 7: How to help your customers "get lost": Finding the joy of discovery
06 Apr 2022
Michel Angelo 2
Our Consumer , Ideas Factory
In an age of algorithms, big data, satellite navigation and curated assortments, life for all of us is increasingly controlled and is designed to eliminate the opportunity to veer off course, find the totally unexpected, or to "get lost". But ironically, technology and data can be used in a different way that truly understands the individual and can re-establish that joy of discovery - those moments when you find something in a store or online you hadn't been looking for or something interesting that appeals to your senses or emotions. This session will address this thought-provoking topic and explain how retailers can explore ways to inspire consumers and enable the joy of discovery.