Rebuilding a better retail lab: Going international: New game, new rules
Much has changed since the early years of international retail expansion. Even immediately before the pandemic, retailers were learning that profitable international growth – whether physically or virtually – demanded attention to a whole new range of factors. This special panel, led by international business expert Allyson Stewart-Allen, brings together experts with first-hand experience of international expansion, branding and avoiding foreign failures. Explore how to manage the global and local brand, legal, talent and infrastructure dilemmas in order to win around the world.