Bringing Back the Excitement 2: How to Reinvent and Rethink the Role, the Look, the Experience of the Store
27 Apr 2023
Retailers have been rethinking the role and the number of stores for some time and particularly with the enforced closures during the pandemic. But footfall appears to have returned strongly and all talk is now of an omnichannel future. What does this now mean for the meaning of stores? How can physical retail spaces create a new kind of experience that engages customers through seamless service and technology but also the latest ideas that engage the senses and the emotions?