Teams have been challenged to select a non-prime position shopping mall in their city/country which has a closed department store anchor and a high number of empty shop units; then develop a plan for its revival that involves retail but also other activities that will result in a return of footfall, business and above all, a new vibrancy and relevance. This is an opportunity to completely rethink the decades-old shopping mall model and to therefore develop radical thinking and bold new ideas that will appeal to today's consumer and create a different kind of destination.