Spinning The Coin: creating ultimate business impact from the two sides of your brand

Join Divya and Nick at the official launch of a ground breaking study by WPP’s BAV in collaboration with the World Retail Congress. “The BAV Most Influential Retail Brands” showcases the ultimate power of brands to influence the world and supercharge the bottom line. This perspective includes your Internal Brand with a world’s first being shown – measuring and quantifying the financial impact of a retailer's Internal Brand.