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What’s Your Brand Influence with Your Consumers?

26 Apr 2023
Track 3
Track Three

Spinning The Coin: creating ultimate business impact from the two sides of your brand

Join Divya and Nick at the official launch of a ground breaking study by WPP’s BAV in collaboration with the World Retail Congress. “The BAV Most Influential Retail Brands” showcases the ultimate power of brands to influence the world and supercharge the bottom line. This perspective includes your Internal Brand with a world’s first being shown – measuring and quantifying the financial impact of a retailer's Internal Brand.    

Divya Munjal, Director of Strategy, BAV@WPP - WPP
Nick Cooper, Global Executive Director, Brand Performance - Landor & Fitch (WPP)

Join retail leaders shaping the future of global retailers