In this session, SNIPES CEO Dennis Schröder shares how the Retailer has built deep, lasting connections with communities across multiple countries – not through traditional marketing, but through authenticity, trust, and a lived commitment to streetwear culture. 

From embedding music and sport into retail spaces to forging groundbreaking partnerships with global icons like DJ Khaled and PSG, this session explores how SNIPES builds loyalty by investing in local talent, enabling cultural expression, and creating real platforms for youth culture. 

With a community-first mindset at its core, SNIPES proves that the future of retail isn’t just about product – it’s about people. By combining a deep understanding of local communities with attention to cultural nuance and detail, SNIPES has become a pioneer in building worldwide communities that speak one shared language: culture.  

As both enabler and participant, the brand empowers a bold, authentic movement that transcends borders – driven by the passion of the streets and the people who shape them.