WORLD RETAIL CONGRESS BLOG
REIMAGINING THE CUSTOMER
The 2017 World Retail Congress met on April 4-6th at a time when retailing grows ever more competitive both on and offline. This is forcing retailers around the world to look for that unique advantage to attract customers. Creating a new approach to delivering customer experience is emerging as one of the most important differentiators and explains this year’s Congress theme of “Reimagining the customer experience”.
Over 140 top speakers from across the retail industry addressed all of the most pressing issues facing retailing today: from new in-store experiences, next generation ecommerce, new wave technology and an understanding of what really motivates the increasingly individualistic but connected consumer.