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Retail's new consumer persona

Retail's new consumer persona

Who are the new consumer groups? Explore which retailers are already winning them over and ask what they mean for the evolution of online and offline experiences. In this report, we introduce four distinct consumer groups identified by World Retail Congress, sponsored by Railsbank. So, who are they?


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On 30th of December 2022, World Retail Congress was acquired by William Reed Ltd. Some materials you may find on this website pre-date this and may showcase logos or references that are associated with the previous parent company.

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