How Generation Z grew up fast - hear directly from the most important new consumers
Emerging from this crisis is a newly engaged, empowered and connected consumer. This has proved to be Gen Z’s time right across the world as they embraced digital channels and innovated to make the best of the lockdown. But they are also eager to see change as we’ve seen in the global spread of activism through the Black Lives Matter demonstrations which together with a questioning of consumerism and its impact on the environment makes them key people to understand and to listen to.
Hear the results of an exclusive World Retail Congress survey of Generation Z consumers on their thoughts on retailing and consumerism.
Hear from a group of Gen Z consumers live from all the key continents