Personalised Marketing – Where do you stand?
The new-generation consumer is demanding and short of time, requiring retailers to understand them better than ever before. Therefore, Personalised Marketing becomes ever more essential to satisfy evolving customers' needs.
To assess the current status of personalised marketing, World Retail Congress invite you to participate in Periscope® By McKinsey's latest survey. The findings will be presented by Periscope's Managing Partner, Brian Elliott during their session on April 4th at 14.40.