Navigating the new digital divide: Global edition
A global summary of findings from nine countries on digital influence in retail
The global edition of this report explores the digital preferences of consumers, especially how the use of digital devices impacts in-store shopping behavior. It is based on a survey of thousands of consumers in nine different worldwide markets.
For over three years, Deloitte has been exploring the digital preferences of consumers, especially how the use of digital devices impacts in-store shopping behavior. Findings from this research show that digital technology, along with easy access to digital information, not only affects sales within digital channels, but also has a much broader impact – a “digital influence” – on in-store sales and in-store consumer behavior