Beyond fast: Speed to market’s new dimensions
![Beyond fast: Speed to market’s new dimensions](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/KurtSalmon_0[1].jpg/fit-in/700x9999/filters:no_upscale())
Apparel retailers and brands have found themselves in a speed-to-market (STM) race, with speed itself no longer the only issue. Kurt Salmon, part of Accenture Strategy outline why brands and retailers must get smarter about STM.