Skip to main content

Case study - Brand enthusiasm: More than loyalty

Case study - Brand enthusiasm: More than loyalty

The rising group of “power consumers” are creating new expectations for engagement. To prepare, read our study: Brand enthusiasm. To effectively cater to consumers in today’s digital, omni-channel world, companies need to build brand enthusiasm, not just brand loyalty or repeat purchases.

READ MORE

Loading

SEE YOU IN BERLIN!

Join us from the 27th - 29th April 2026 for the next iteration of World Retail Congress. Register your interest to be the first to know when registration goes live.

REGISTER YOUR INTEREST FOR 2026