Case study - Brand enthusiasm: More than loyalty
![Case study - Brand enthusiasm: More than loyalty](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/IBM-logo-web[1].png/fit-in/700x9999/filters:no_upscale())
The rising group of “power consumers” are creating new expectations for engagement. To prepare, read our study: Brand enthusiasm. To effectively cater to consumers in today’s digital, omni-channel world, companies need to build brand enthusiasm, not just brand loyalty or repeat purchases.