E-commerce in the era of customer experience

E-commerce in the era of customer experience

Massive shifts are occurring when it comes to demand, transparency is increasing, consumer engagement is evolving, and new patterns of consumer behaviour, built upon Moore’s law of exponential growth, are forcing companies to adapt the way they design, market, and deliver products and services. The evolving consumer-paradigm, driven by unlimited access to information, has led to heightened expectations of the complete digital shopping experience.

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