International intrigue: Merchants leverage data to gain share of cross-border spending
![International intrigue: Merchants leverage data to gain share of cross-border spending](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/MasterCard_1[1].png/fit-in/700x9999/filters:no_upscale())
Despite its size and strong growth, retailers are facing many challenges with capturing the spending of international travelers. A big opportunity however lies in exploring data to better serve the travelers and gain predictive insights.