Luxury marketing: 5 ways to market prestige brands
![Luxury marketing: 5 ways to market prestige brands](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/Luxury-Marketing[1].jpg/fit-in/700x9999/filters:no_upscale())
To be a prestige brand meant remaining veiled and mysterious – aloof from the digital world. But now the new Ueber-Brands use the digital revolution to marry culture, commerce, content and convenience, without undermining the superior status of the brand.