Making retailers very profitable again
![Making retailers very profitable again](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/ses-imagotag[1].png/fit-in/700x9999/filters:no_upscale())
Anaemic growth, price wars, competition from e-commerce and increasing fixed cost have led to sluggish growth and eroding margins. However, to orchestrate their e-commerce comeback, brick and mortar retailers added the cost of new digital channels to the inflating fixed cost of their physical networks, without achieving any real synergies between the channels.