MasterCard: Why Retailers Should Measure Their Loyalty Program's Effectiveness

MasterCard: Why Retailers Should Measure Their Loyalty Program's Effectiveness

Challenges and Benefits of Measuring the Impact of Loyalty Programs

Loyalty programs can not only improve customer satisfaction and retention but also help retailers grow revenue and improve share of wallet (SOW). One of the challenges, however, is the difficulty of measuring the impact of loyalty programs on the business. Find out more on how retailers can maximize customer loyalty with the help of better data insights here.

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