Personalisation: Beyond A Name 2017
![Personalisation: Beyond A Name 2017](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/eagle-eye[1].png/fit-in/700x9999/filters:no_upscale())
42% of marketers named personalised marketing as a top priority in 2017, according to the Chartered Institute of Marketing. Personalised marketing research finds that taking a personalised approach to when, where and how businesses offer promotions to their customers has a huge impact on the success of their campaign.