Retail and Everyday Wonder
![Retail and Everyday Wonder](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/FutureBrand_UXUS_RetailandEverydayWonder_May2019-1.jpg-1.png/fit-in/700x9999/filters:no_upscale())
In a world where every preference is collected and serviced in real time, what will happen to the thrill of discovery?
The world of big-data and real-time personalization turned digital into a quiet curator of our life. But with each tailor-made playlist and fashion look, our desire for the unexpected grows more insatiable.