Roundy’s Supermarkets Achieves Significant ROI

Roundy’s Supermarkets Achieves Significant ROI

Faced with growing competitive pressures, particularly from Wal-Mart stores and other supercenters and conventional grocers, Roundy’s knew it needed a strong pricing strategy. Furthermore, the strategy had to be in tune with an increasingly complex, informed and empowered consumer. Find out how Roundy’s was able to boost gross margins, dollar sales and unit sales. 

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