The 2017 Customer Experience (CEI) Study

The 2017 Customer Experience (CEI) Study

The IBM CEI Study is now in its fifth year and identifies those brands that are providing leading shopping experiences and how they’re doing it. Surveying more than 500 companies and analysing seven areas of the omnichannel shopping experience, it enabled IBM to profile the key characteristics and capabilities of leading providers in different market sectors and geographies across the world.

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