The New Age of Engaged Retailing
Consumerization of IT has blurred the lines between physical and online retailers. Consequently, the focus now is on how retailers can integrate technologies like Mobility, Analytics and Social into their Omni-Channel Commerce platform. This is critical to understand customer needs at every stage of the purchase cycle more deeply and engage appropriately across channels to make a tangible impact on business results. This whitepaper examines the theme of ‘Engaged Retailing’ and relies on our experience built through partnering with retailers.