The Pricing Evolution
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The Perfect Storm Compelling Retailers to Shift from Rules-Based to Optimized Pricing
The siren's song of rules-based pricing solutions is tempting, however business rules are only one, albeit one very important, component of a comprehensive optimized pricing strategy that enables retailers to compete in today’s complex retail environment. This paper explores the evolution of pricing that has made optimization table-stakes and has required retailers to supplement business rules with data, science, analytics and strategy in order to survive and thrive.