Thinking Like a Customer
![Thinking Like a Customer](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/IBV-Retail-Cognitive-Study-250[1].jpg/fit-in/700x9999/filters:no_upscale())
The retail industry is experiencing unprecedented change. Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. The days when department stores or large discount chains targeted promotions to mass audiences according to broad-brush definitions of age, gender and income are giving way to market segments composed of single individuals