16 Jun 2021
WPP BAV Most Loved Retailers - UK & US Edition
Welcome to this introduction to WPP BAV's Love+ metric, and a first look at how leading retail brands from the US and UK perform on Love+. Through unique BAV data and powerful insights we uncover the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough. Think of this as your first date with Love+, or the first single from our Love album, if you like.