Data is the new oil: Fueling personalization in the world’s largest consumer vertical
Digital growth online is growing at a blistering 20% YoY. It’s the fastest growing, least penetrated, and least mature digital consumer category. This vertical is so personal in nature, and has historically been held back because of consumer’s personal uncertainty around style, fit, and sizing that have not been easy to resolve digitally. Still only 12-15% of transactions occur online in this vertical. Learn how leading retailers are leveraging new sources of rich connected data and machine learning to deliver new highly personal experiences that delight customers and unlock accelerated growth.