World Retail Congress 2019

 

Agenda at a glance 2019

Agenda at a glance 2019

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07:45
  1. 15 mins
    • Exhibition Hall
  2. 60 mins
    • Exhibition Hall
08:00
  1. 45 mins
    This annual insight highlights a kaleidoscope of weird, wonderful and exciting stores that keep customers coming back for more.
  2. 45 mins
09:05
  1. 40 mins
    • Main Stage
    Outlining the results of its original research, the Congress takes you through what it takes to be a High Velocity Retailer. This not-to-be-missed session highlights the fundamentals you must be implementing in your business to make it in today’s tough world of retail.*exclusive research
10:10
  1. 20 mins
    • Main Stage

    The Congress introduces its new annual lecture. Building on the year’s theme, it outlines the stark realities facing retail today, how and why retailers are winning and losing and the three fundamental questions you should be asking yourself – and seeking answers to - over the course of the Congress.

10:30
  1. 40 mins
    • Exhibition Hall
11:10
  1. 20 mins
    • Lab E
  2. 20 mins
    • Lab C
    Every retailer has specific motivations, typically centred on revenue and growth objectives. Every shopper also has their own unique motivations, which has nothing to do with your revenue or growth desires. And yet almost every store and website is setup to meet the retailer's motivations and not the shopper’s. Inevitably, some well-meaning executive figures this out and makes a sweeping change. But it fails. Why? Because retailers typically miss one critical component.
  3. 20 mins
    • Lab B
    *exclusive research
  4. 20 mins
    • Lab D
    Janett Liriano and her team are at the cutting-edge intersection of fashion and technology, designing smart materials that are beautiful, functional and hold the key to the ultimate cache of personalised data. How does it work and what is the impact for those who buy and sell this data?
  5. 20 mins
    • Lab A

    The Wall Street Journal heralded her as “Venture Capital’s Teenage Analyst” when she joined a $300m VC firm at 18 right after high school. Tiffany Zhong is now known widely as the “Gen Z Whisperer” after dropping out of UC Berkeley and starting her own tech company that helps brands understand the next generation of consumers by getting fast feedback from teens on product and marketing decisions. She’s here to do the same for you – and give you the lowdown on what really resonates with tomorrow’s highly influential and connected customer.

11:35
  1. 20 mins
    • Lab E
  2. 20 mins
    • Lab C
  3. 20 mins
    • Lab D
    By 2020 more than 5 billion people will be connected to the Internet of Things, not to mention 50 billion things. IoT has the largest projected growth with commerce transactions; it is going to surpass Wearables, TV, Tablets, smartphones, and personal computers combined. IoT has the potential to surprise and delight customers in a whole new way. Understand how to capitalise on this tech, win with consumers, and tell an authentic story.
  4. 20 mins
    • Lab A

    74% of millennials believe that successful business requires genuine purpose and 81% of 13-34-year-olds reject the concept of conspicuous luxury. In response to unethical manufacturing processes, environmental degradation, and the exploitation of resources, consumers have adopted a post-growth mindset. A paradigm shift in values, choices and - most importantly - behaviour, this sees customers becoming more mindful in pursuit of a more meaningful existence. What are the implications of the post-growth consumer mindset for retailers? What insight-driven tools can help you respond, adapt and succeed?

12:00
  1. 20 mins
    • Lab C
    Dollar Shave Club was sold for $1 billion. Stitch Fix IPO'd in November 2017. Birchbox is partnering with Walmart, which recently took a minority stake in the company. Still more subscription box services are launching every day. How are subscription ecommerce companies staying ahead of constantly shifting consumer attention and adapting to new trends, not to mention accounting for the ever-present influence of Amazon on the sector? Is there longevity in the business model?
  2. 20 mins
    • Lab D
    There’s no question marketplaces have filled a vital role in the evolution of online commerce. While their ability to connect buyers and sellers at scale has certainly been delivered, their market power can also hurt buyers and sellers by dramatically reducing seller’s margins and keeping prices artificially high. By intelligently applying blockchain technology to marketplace ecommerce, the chance at a level playing field for new entrants is emerging. Get to grips with how blockchain is poised to dramatically disrupt online commerce as we know it and spur new levels of competition that has not been seen in decades.
  3. 20 mins
    • Lab A

    Given the rapidly changing dynamics in food retailing, it is often difficult for retailers to keep up with consumer preferences. It’s no secret that retailers must be aligned with shoppers’ digital needs to survive and thrive. Featuring fresh research based on a survey from IDC and Precima of 375 global retailers and 4,000 consumers, this session shares the truth about the state of digital retailing and what retailers need to do now to drive success with the right investments.

12:25
  1. 20 mins
    • Lab E

    To win in today’s tough retail climate, retailers must leverage insights to focus on what really matters to the customer - enhancing the shopper experience with a highly personalised approach to the right product/price/location. New tech is transforming how retailers and their manufacturers are working together, and this session will outline successful collaboration strategies to streamline data and analytical capabilities – and give real-world insights on how this is transforming the retailer/customer relationship.

  2. 20 mins
    • Lab C
    Advancements in data analytics, personalisation, and social media are transforming the way retailers and ecommerce brands communicate with and retain their customers. This technological industry shift is also challenging companies to restructure their business models in new, innovative ways to remain relevant in a competitive retail landscape. Fernando Madeira, formerly of Walmart and now President of ipsy, one of the largest beauty communities, will take you through how to leverage emerging technologies to grow as a successful retail business. Get to grips on how to evolve your company’s strategies in the ever-evolving world of ecommerce.
  3. 20 mins
    • Lab D
    What behaviour equates to shopper loyalty? What are sales associates doing right – and wrong – when it comes to selling, engaging and moving customers from experience to purchase? And are there areas where robots can replace them? Gaia Rancati has spent the last 10 years studying how our brains operate and the resulting behaviours that create loyalty and purchases; and has lived with a robot for the last year to better understand where they can and cannot replace humans in a retail setting. She exclusively reveals findings from several experiments and studies in this session. *exclusive research
  4. 20 mins
    • Lab A

    Social media. There’s no escaping its presence and power. How can you leverage it and other cutting-edge technologies to target a new generation of consumers through social commerce? In this fireside chat, Juliette Gimenez, Co-Founder & CEO of one of Asia’s most exciting pureplays, will share her insights on how next-gen shoppers shop, consume content and use tech – and how you can capitalise on these trends.

12:45
  1. 65 mins
    • Exhibition Hall
13:50
  1. 40 mins
    • Lab E

    It’s a product-heavy world. And arguably, a product-poor world when it comes to quality, curation and innovation. Product must be better and it must be a focus. This roundtable session asks you to come prepared to collaborate, share, strategise and discuss your thoughts on:

    • We overproduce as an industry. Fact. The sharing economy is on the rise and per capita consumption will decrease. What are we going to do about it? There will need to be a new way of doing business – what is it?

    • How is the rise of celebrity impacting the long-term game? Is it the death of product as cool trumps quality?

    • What makes great product?

    • Where and how are you innovating – and why?

    *Chatham House Rule applies

  2. 40 mins
    • Lab C
    In an era of marketplaces – the ultimate frenemy – and a channel-agnostic consumer, control of your customer relationship has never been more vital. As we see retailers in low engagement categories get swallowed by Amazon and others, those on the opposite end of the spectrum are winning because of their differentiation. This session examines the future of brands: How do you build a powerful brand in today’s world? How do you determine whether a brand is worth saving? What does it take to stay alive and thrive, whether old or new?
  3. 40 mins
    • Lab B
  4. 40 mins
    • Lab D
    Digital is a given. Experiential is now a non-negotiable. The Chinese consumer is on the rise, as is the second-hand market and “drop” culture. The power of influencers and celebrities has no end in sight and sustainability has never had a brighter spotlight. Luxury is being dominated by new forces – how can an industry often slow to adapt update their strategies – and fast?
  5. 40 mins
    • Lab A

    *exclusive research

14:35
  1. 40 mins
    • Lab F
  2. 40 mins
    • Lab E

    In the private equity/retail relationship, it’s often either boom or bust. This debate will explore:

    • Which retail ownership structures are the most effective in today’s world – and why?
    • What's private equity's current view of retail and where are funds investing?
    • What lessons have been learned over the last 10 years – and how are they informing the future?
  3. 40 mins
    • Lab C

    As consumers appear to tire of long-established brands and shopping locations, the boom around the world of artisan brands and products coupled with new, experiential destinations shows that there is an exciting future ahead – but one that is built around different values and attitudes. What can traditional retail learn from this new movement? Hear from some of those responding to today’s new customer desires.

  4. 40 mins
    • Lab B
    You’d be forgiven for thinking that Africa is off the retail radar. Successive failures from international and domestic household names, struggling economies and the challenges of navigating even one of 54 unique and complex countries are all cause for trepidation. But look under the surface and there is a bubbling pool of innovation and fresh thinking. Hear from those pushing forward and capitalising on the continent’s new retail opportunities.
  5. 40 mins
    • Lab D
    The rise of new consumer generations means delivering on a whole new set of digital and physical retail expectations. Customers don’t see channels, they just want to shop anytime, anywhere, anyhow. To deliver on these demands (and survive in today’s world) retailers must be seamless and connected across digital and physical from supply chain to commerce front end. This session explores the fusion of commerce and logistics through the medium of cutting-edge technologies – what are they, how do they work and how are they enabling retailers to wow their customers?
15:15
  1. 35 mins
    • Exhibition Hall
15:50
  1. 20 mins
    • Main Stage
    The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioural psychologist Michael Barbera will identify the persuasive and behavioural methods used to influence buying and engagement decisions.
16:10
  1. 40 mins
    • Main Stage
    The rules of the game have changed and it’s never been easier to win when it comes to shaking up an industry. Fresh new concepts and brands can scale, and quickly. How are they cutting through the noise and finding a niche? Innovating in product and supply chain? Using social media and partnerships? How do you stay a disruptor? They’re doing things in ways you haven’t thought of, and they’re here to share their secrets to success.
16:50
  1. 20 mins
    • Main Stage
    In this fireside chat, Ingka (formerly IKEA) Group’s CEO, Jesper Brodin, discusses leading through times of change, his views on the future of retail, and the importance of making a better business, price point and planet for consumers around the world.
08:00
  1. 45 mins
    21 countries. Over 24,000 shoppers. This is the largest and most comprehensive report on the e-shopping behaviours of Europeans. Get to grips with the latest trends in how your customers in this powerful market consume – and what they want, need and expect from brands and retailers in the future. *exclusive research
10:25
  1. 35 mins
    • Main Stage
    Gender, disability, ethnicity, age, sexual orientation. As retail consumers become more diverse, so must its talent and leadership. Boards and senior individuals throughout organisations must be brutally honest with themselves in reviewing how they search and recruit externally and empower internally – making the necessary changes to reflect the world we live in today. How do you balance the need for the right talents with diversity? What are other companies doing – what’s worked for them and what hasn’t?
11:00
  1. 30 mins
    • Exhibition Hall
11:30
  1. 40 mins
    • Main Stage
    In this debate, retailers are challenged to share their views on the difficult issues facing the industry. In preparation they were given a long list, including: slavery in the supply chain, the living wage, overuse of packaging, overproduction of product and its environmental impact and the changing face of retail leadership. They are unaware of which will be selected on stage by the moderator and the most popular questions submitted from the audience via Slido will also be asked.
12:50
  1. 70 mins

    Shrinking profit margins. Declining revenues – retailers are under huge pressure to find savings and fresh ways to make money. Future growth must come from new models and revenue streams – such as data monetisation. But how do you extract value from your data assets? From insight to media, which approach is right for your business? What building blocks do you need in place to execute your strategy in a successful and sustainable way? Drawing on real-world case studies, this working lunch is for retailers seeking to create new revenue streams that will drive value and long-term growth for their organisation.

  2. 70 mins
    • Exhibition Hall
14:00
  1. 40 mins
    • Lab F
    Building on his day 1 keynote, Michael Barbera goes more in-depth on the hows and whys behind consumer perception and message framing. This workshop will teach you how to establish persuasive messages within your strategies that target the consumer’s cognitive decision-making process.
  2. 40 mins
    • Lab E
    Once the very epitome of modern retailing, shopping malls, big box retailers and department stores have become a symbol for all that is wrong with retailing. With too much space, too undifferentiated and unappealing to younger consumers, retail real estate is in dramatic decline. But there are signs that forward-thinking experts and investors are seeing a future for a different kind of shopping space. We bring together some of those leading visionaries to debate what that future might look like.
  3. 40 mins
    • Lab C

    In an age of social media and digital channels, traditional advertising is no longer enough. All brands, including retailers, now must be expert content creators to tell compelling stories and seize the imagination of consumers. Hear from this panel of advertising and content experts on how to be relevant and valuable for your customers – and effective for your brand.

  4. 40 mins
    • Lab B
    Tariffs, trade wars, Brexit. How are retailers coping with macro-economic and political pressures which we’ve not seen on this level for a decade? This session examines the practical responses and strategies retailers in the trenches have implemented in response to declining macro conditions.
  5. 40 mins
    • Lab D
    University teams from across the globe present their ideas in response to the future retail challenge brief to a judging panel of senior retail executives and experts. This is an opportunity to learn how the next generation of retailers are solving real-world industry challenges.
  6. 40 mins
    • Lab A

    What does a great experience look like? Feel like? What story does it tell? For those with smaller spaces – how can you build energy and excitement? For those with a massive physical portfolio – how do you scale experience whilst still maintaining the personal touch? Learn from those who are capturing consumer footfall and building a customer following. Highlight your real-world challenges and brainstorm with the experts.

14:45
  1. 40 mins
    • Lab E
    By 2050 nearly 70% of the globe’s population will live in cities. With the continuing rise of co-working, the power of online and the gig economy now part of the norm, new ways of living and shopping are disrupting how cities and retailers plan, build, operate, and even utilise data when it comes to space and experience. Understand how retailers are tackling this challenge and working with city planners and architects to create the future consumers are demanding.
  2. 40 mins
    • Lab C

    Knowing which part of your advertising spend was the most effective was always difficult but the explosion of media channels and content now makes it even harder. This invaluable session, led by the experts at the World Advertising Research Center (WARC) will present the findings of their highly respected analysis of advertising and communications campaigns to reveal what is the best media mix, creative approach, business impact and use of channel. Then hear from a discussion with the CMOs from some of the world’s most effective brand communicators.

  3. 40 mins
    • Lab B
    This session will be looking at different challenges on the sustainability agenda – and how companies are innovating and implementing them into their businesses. This will guide you through the practical steps taken by companies to ensure sustainability is at the core of how they operate – and stays that way.
  4. 40 mins
    • Lab A

    As the biggest portion of consumer spending, food retail is at the very centre of industry transformation. How to serve today's consumers who want choice, experience, value, convenience, quality, multiple channels and rapid delivery is growing ever more challenging. This session brings together some of the world's leading food operators to share their latest strategies to win the food wars.

15:25
  1. 35 mins
    • Exhibition Hall
16:00
  1. 90 mins
    • Lab E
    Consumers, particularly millennials, are increasingly dismissive of technologies that are more gimmicky than practical. How should retailers approach the cutting edge of technology that ensures it is customer centric and above all useful. How are technologies such as AI and Voice blending art and science?
  2. 90 mins
    • Lab C
    The new retail reality: you can’t do everything yourself. We know partnerships are the future, but how do you find the right partner, and when you do, how do you make the most of your relationship? What does success look like?
  3. 90 mins
    • Lab B

    • Tackling the challenges of change management – and successfully implementing it across the business

    • Evolving business models – how to make money in a difficult retail environment

    • Managing the online/offline shift

  4. 90 mins
    • Lab D
    The time for words is over. It’s all about action. How do you put social purpose at the heart of your business vision and strategy to benefit planet, people, product and profits? Why is it important? Where do you start, how do you sustain momentum and what difference does it make for the company, employees and consumers?
  5. 90 mins
    • Lab A
    • Attracting and retaining the right people in a new future of work
    • Managing and motivating three generations of workers
    • The hows and whys behind the changing face of the Board
    • How to harness the power of your workforce - cultivating agents of change, creativity and agility
08:00
  1. 60 mins
    Since last year’s Congress there will have been a trade war (and its fallout), Brexit, the wobble of strong alliances within international relations – all of which impact the retail industry. This, combined with the usual challenges from governments, pressure groups and NGOs mean that retailers must work all the harder to have their voices heard. This session brings together the leaders of the world’s biggest retail trade associates to discuss what’s on their agenda, and how they are taking the industry forward.
09:00
  1. 20 mins
    • Main Stage

    With robots and Artificial Intelligence already having an impact on retail, where will this ultimately take us and what will it mean for retailers, their customers and the people that work in the industry? Professor Hod Lipson is one of the world’s leading scientists and lecturers in robotics and AI, and one of the few who can answer these questions. In his powerful and thought-provoking keynote, hear how these new technologies will help re-shape retailing in ways you could never imagine both in the near-future and beyond. 

09:40
  1. 40 mins
    • Main Stage
    What makes people do what they do? How do you really understand how people shop, engage, or choose one product, design or store over another? How can you influence those consumer decisions? Sociologists, anthropologists and neuroscientists come together to give you cutting-edge insights into the field of behavioural retailing – and how people make the decisions that create business growth.
10:40
  1. 30 mins
    • Exhibition Hall
11:10
  1. 20 mins
    • Main Stage
    Carol Hamilton has been described as the “grande dame” of the beauty industry with over 30 years’ experience with L’Oréal USA. She is passionate about brands and has an instinctive belief in what makes them connect with customers and remain relevant. In this special presentation, Carol will share her insights on brands, today’s retail landscape and why the next generation of beauty brands will shake-up the sector
11:30
  1. 20 mins
    • Main Stage
    Paul Pomroy, CEO of McDonald’s UK & Ireland, takes us through how the company has adapted – quickly – to stay relevant. Changing consumers, growing competition and a constant public spotlight – all have impacted McDonald’s focus on customer-centricity, innovation in product and format, and a willingness to push new ideas.
11:50
  1. 40 mins
    • Main Stage
    Meatless meat. The rise in alternative dairy, organic and vegan. Consumer habits are changing and they want more options and better quality. How does this impact grocers, F&B and the retail industry as a whole? What trends are out there and how must retailers adapt as a result?
12:30
  1. 20 mins
    • Main Stage
    Plastic. A dirty word, floating in our oceans, but also a vital component to retail, particularly in the age of ecommerce and delivery. This session will explore cutting-edge innovations in plastic which could transform the industry. Do you want to be at the forefront of a revolution? Only the bold need apply.
12:50
  1. 60 mins
    • Exhibition Hall
13:50
  1. 20 mins
    • Main Stage
14:10
  1. 20 mins
    • Main Stage

    An exclusive look at the outcomes from the inaugural Congress Hack, which took place over the course of the event. Hear how major global retailers in the room worked with renowned experts to hack some of the industry’s biggest challenges – and what they – and you – can bring back to their companies.

     

14:30
  1. 40 mins
    • Main Stage

    Retail CEOs are leading the transformation and reinvention of their businesses to be able to win market share, fight-back against new disruptive competitors and embrace new technologies. But the real challenge is in serving the new consumer who is more fragmented than ever before. It means the shift from a mentality of selling product to a focus on targeting consumers by life experiences. This panel will explore the strategies they are pursuing, share their experience and learning, and make a few predictions about what is yet to come.

15:10
  1. 20 mins
    • Main Stage
15:30
  1. 20 mins
    • Main Stage

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