World Retail Congress 2019

 

Agenda at a glance 2019

Agenda at a glance 2019

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    14 May 2019 -
    • Lab C
    14 May 2019 -
    In an era of marketplaces – the ultimate frenemy – and a channel-agnostic consumer, control of your customer relationship has never been more vital. As we see retailers in low engagement categories get swallowed by Amazon and others, those on the opposite end of the spectrum are winning because of their differentiation. This session examines the future of brands: How do you build a powerful brand in today’s world? How do you determine whether a brand is worth saving? What does it take to stay alive and thrive, whether old or new?
    • Exhibition Hall
    14 May 2019 -
    • Main Stage
    14 May 2019 -
    The Congress introduces its new annual lecture. Building on the year’s theme, it outlines the stark realities facing retail today, how and why retailers are winning and losing and the three fundamental questions you should be asking yourself – and seeking answers to - over the course of the Congress.
    • Main Stage
    16 Sep 2019
    Since last year’s Congress there will have been a trade war (and its fallout), Brexit, the wobble of strong alliances within international relations – all of which impact the retail industry. This, combined with the usual challenges from governments, pressure groups and NGOs mean that retailers must work all the harder to have their voices heard. This session brings together the leaders of the world’s biggest retail trade associates to discuss what’s on their agenda, and how they are taking the industry forward.
    • Lab A
    14 May 2019 -
    Analysis between and within generations highlights a multitude of fascinating behaviour patterns. WGSN’s exclusive research for the Congress outlines what they are and how you can target and connect with these consumers as a result. *exclusive research
    • Lab F
    15 May 2019 -
    Building on his day 1 keynote, Michael Barbera goes more in-depth on the hows and whys behind consumer perception and message framing. This workshop will teach you how to establish persuasive messages within your strategies that target the consumer’s cognitive decision-making process.
    • Lab D
    14 May 2019 -
    Janett Liriano and her team are at the cutting-edge intersection of fashion and technology, designing smart materials that are beautiful, functional and hold the key to the ultimate cache of personalised data. How does it work and what is the impact for those who buy and sell this data?
    • Main Stage
    16 Sep 2019 -
    Plastic. A dirty word, floating in our oceans, but also a vital component to retail, particularly in the age of ecommerce and delivery. This session will explore cutting-edge innovations in plastic which could transform the industry. Do you want to be at the forefront of a revolution? Only the bold need apply.
    • Main Stage
    16 Sep 2019 -
    Meatless meat. The rise in alternative dairy, organic and vegan. Consumer habits are changing and they want more options and better quality. How does this impact grocers, F&B and the retail industry as a whole? What trends are out there and how must retailers adapt as a result?
    15 May 2019 -
    21 countries. Over 24,000 shoppers. This is the largest and most comprehensive report on the e-shopping behaviours of Europeans. Get to grips with the latest trends in how your customers in this powerful market consume – and what they want, need and expect from brands and retailers in the future. *exclusive research
    • Main Stage
    15 May 2019 -
    In this debate, retailers are challenged to share their views on the difficult issues facing the industry. In preparation they were given a long list, including: slavery in the supply chain, the living wage, overuse of packaging, overproduction of product and its environmental impact and the changing face of retail leadership. They are unaware of which will be selected on stage by the moderator and the most popular questions submitted from the audience via Slido will also be asked.
    14 May 2019 -
    This annual insight highlights a kaleidoscope of weird, wonderful and exciting stores that keep customers coming back for more.
    • Lab B
    14 May 2019 -
    Asia, particularly China, is revolutionising ecommerce. But this massive, diverse continent is more than just online. How are stores evolving in the wake of increased technology? As buying with the click of a button becomes commonplace, what is the role of experience and service? How can outside brands succeed and what trends are domestic brands seeing? What models and innovations are on the rise?
    • Lab E
    15 May 2019 -
    • Lab B
    15 May 2019 -
    This session will be looking at different challenges on the sustainability agenda – and how companies are innovating and implementing them into their businesses. This will guide you through the practical steps taken by companies to ensure sustainability is at the core of how they operate – and stays that way.
    • Lab B
    15 May 2019 -
    Tariffs, trade wars, Brexit. How are retailers coping with macro-economic and political pressures which we’ve not seen on this level for a decade? This session examines the practical responses and strategies retailers in the trenches have implemented in response to declining macro conditions.
    • Lab D
    14 May 2019 -
    By 2020 more than 5 billion people will be connected to the Internet of Things, not to mention 50 billion things. IoT has the largest projected growth with commerce transactions; it is going to surpass Wearables, TV, Tablets, smartphones, and personal computers combined. IoT has the potential to surprise and delight customers in a whole new way. Understand how to capitalise on this tech, win with consumers, and tell an authentic story.
    • Lab D
    14 May 2019 -
    The rise of new consumer generations means delivering on a whole new set of digital and physical retail expectations. Customers don’t see channels, they just want to shop anytime, anywhere, anyhow. To deliver on these demands (and survive in today’s world) retailers must be seamless and connected across digital and physical from supply chain to commerce front end. This session explores the fusion of commerce and logistics through the medium of cutting-edge technologies – what are they, how do they work and how are they enabling retailers to wow their customers?
    14 May 2019
    • Lab A
    15 May 2019 -
    Once the very epitome of modern retailing, shopping malls, big box retailers and department stores have become a symbol for all that is wrong with retailing. With too much space, too undifferentiated and unappealing to younger consumers, retail real estate is in dramatic decline. But there are signs that forward-thinking experts and investors are seeing a future for a different kind of shopping space. We bring together some of those leading visionaries to debate what that future might look like.
    • Lab C
    15 May 2019 -
    The new retail reality: you can’t do everything yourself. We know partnerships are the future, but how do you find the right partner, and when you do, how do you make the most of your relationship? What does success look like?
    • Lab C
    14 May 2019 -
    Advancements in data analytics, personalisation, and social media are transforming the way retailers and ecommerce brands communicate with and retain their customers. This technological industry shift is also challenging companies to restructure their business models in new, innovative ways to remain relevant in a competitive retail landscape. Fernando Madeira, formerly of Walmart and now President of ipsy, one of the largest beauty communities, will take you through how to leverage emerging technologies to grow as a successful retail business. Get to grips on how to evolve your company’s strategies in the ever-evolving world of ecommerce.
    • Exhibition Hall
    14 May 2019 -
    • Exhibition Hall
    16 Sep 2019 -
    • Exhibition Hall
    15 May 2019 -
    • Lab D
    14 May 2019 -
    What behaviour equates to shopper loyalty? What are sales associates doing right – and wrong – when it comes to selling, engaging and moving customers from experience to purchase? And are there areas where robots can replace them? Gaia Rancati has spent the last 10 years studying how our brains operate and the resulting behaviours that create loyalty and purchases; and has lived with a robot for the last year to better understand where they can and cannot replace humans in a retail setting. She exclusively reveals findings from several experiments and studies in this session. *exclusive research
    • Lab A
    14 May 2019 -
    Social media. There’s no escaping its presence and power. How can you leverage it and other cutting-edge technologies to target a new generation of consumers through social commerce? In this fireside chat, Juliette Gimenez, Co-Founder & CEO of one of Asia’s most exciting pureplays, will share her insights on how next-gen shoppers shop, consume content and use tech – and how you can capitalise on these trends.
    • Main Stage
    14 May 2019 -
    In this fireside chat, Ingka (formerly IKEA) Group’s CEO, Jesper Brodin, discusses leading through times of change, his views on the future of retail, and the importance of making a better business, price point and planet for consumers around the world.
    • Lab A
    15 May 2019 -
    ? Attracting and retaining the right people in a new future of work ? Managing and motivating three generations of workers ? The hows and whys behind the changing face of the Board ? How to harness the power of your workforce - cultivating agents of change, creativity and agility
    • Main Stage
    14 May 2019 -
    The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioural psychologist Michael Barbera will identify the persuasive and behavioural methods used to influence buying and engagement decisions.
    • Main Stage
    14 May 2019 -
    Outlining the results of its original research, the Congress takes you through what it takes to be a High Velocity Retailer. This not-to-be-missed session highlights the fundamentals you must be implementing in your business to make it in today’s tough world of retail. *exclusive research
    • Lab D
    15 May 2019 -
    University teams from across the globe present their ideas in response to the future retail challenge brief to a judging panel of senior retail executives and experts. This is an opportunity to learn how the next generation of retailers are solving real-world industry challenges.
    • Main Stage
    16 Sep 2019 -
    Paul Pomroy, CEO of McDonald’s UK & Ireland, takes us through how the company has adapted – quickly – to stay relevant. Changing consumers, growing competition and a constant public spotlight – all have impacted McDonald’s focus on customer-centricity, innovation in product and format, and a willingness to push new ideas.
    • Main Stage
    15 May 2019 -
    Gender, disability, ethnicity, age, sexual orientation. As retail consumers become more diverse, so must its talent and leadership. Boards and senior individuals throughout organisations must be brutally honest with themselves in reviewing how they search and recruit externally and empower internally – making the necessary changes to reflect the world we live in today. How do you balance the need for the right talents with diversity? What are other companies doing – what’s worked for them and what hasn’t?
    • Main Stage
    16 Sep 2019 -
    From plastics to pollutants, retailers are some of worst environmental offenders out there. There’s a battle going on against packaging and chemicals, but the warriors of industry are still winning. Who should win the war? How is the industry going to change?
    • Lab E
    14 May 2019 -
    In the private equity/retail relationship, it’s often either boom or bust. This debate will explore: ? Which retail ownership structures are the most effective in today’s world – and why? ? What's private equity's current view of retail and where are funds investing? ? What lessons have been learned over the last 10 years – and how are they informing the future?
    • Lab A
    14 May 2019 -
    The Wall Street Journal heralded her as “Venture Capital’s Teenage Analyst” when she joined a $300m VC firm at 18 right after high school. Tiffany Zhong is now known widely as the “Gen Z Whisperer” after dropping out of UC Berkeley and starting her own tech company that helps brands understand the next generation of consumers by getting fast feedback from teens on product and marketing decisions. She’s here to do the same for you – and give you the lowdown on what really resonates with tomorrow’s highly influential and connected customer.
    • Exhibition Hall
    16 Sep 2019 -
    • Exhibition Hall
    15 May 2019 -
    • Exhibition Hall
    14 May 2019 -
    • Lab B
    15 May 2019 -
    ? Tackling the challenges of change management – and successfully implementing it across the business ? Evolving business models – how to make money in a difficult retail environment ? Managing the online/offline shift
    • Lab A
    14 May 2019 -
    Indian and Chinese millennials make up nearly half of all millennials on the planet, and they differ to their Western and African counterparts. How? And how does it impact your customer strategy? Consumer experts from around the world break down the cultural factors that add another layer of complexity when trying to connect with the world’s most powerful consumer spending group.
    • Main Stage
    15 May 2019 -
    Apple. Amazon. Gucci. Every year we invite companies such as these to take to the Congress stage and tell their stories of success and innovation. This year was no exception, but what is different is that we haven’t taken no for an answer. Instead we invite investors and insiders familiar with them to discuss where they’re going right – and wrong.
    • Exhibition Hall
    14 May 2019 -
    • Exhibition Hall
    15 May 2019 -
    • Lab C
    14 May 2019 -
    Every retailer has specific motivations, typically centred on revenue and growth objectives. Every shopper also has their own unique motivations, which has nothing to do with your revenue or growth desires. And yet almost every store and website is setup to meet the retailer's motivations and not the shopper’s. Inevitably, some well-meaning executive figures this out and makes a sweeping change. But it fails. Why? Because retailers typically miss one critical component.
    • Lab C
    14 May 2019 -
    In an era of marketplaces – the ultimate frenemy – and a channel-agnostic consumer, control of your customer relationship has never been more vital. As we see retailers in low engagement categories get swallowed by Amazon and others, those on the opposite end of the spectrum are winning because of their differentiation. This session examines the future of brands: How do you build a powerful brand in today’s world? How do you determine whether a brand is worth saving? What does it take to stay alive and thrive, whether old or new?
    • Lab A
    14 May 2019 -
    74% of millennials believe that successful business requires genuine purpose and 81% of 13-34-year-olds reject the concept of conspicuous luxury. In response to unethical manufacturing processes, environmental degradation, and the exploitation of resources, consumers have adopted a post-growth mindset. A paradigm shift in values, choices and - most importantly - behaviour, this sees customers becoming more mindful in pursuit of a more meaningful existence. What are the implications of the post-growth consumer mindset for retailers? What insight-driven tools can help you respond, adapt and succeed?
    • Lab A
    14 May 2019 -
    Given the rapidly changing dynamics in food retailing, it is often difficult for retailers to keep up with consumer preferences. It’s no secret that retailers must be aligned with shoppers’ digital needs to survive and thrive. Featuring fresh research based on a survey from IDC and Precima of 375 global retailers and 4,000 consumers, this session shares the truth about the state of digital retailing and what retailers need to do now to drive success with the right investments. *exclusive research
    • Lab C
    14 May 2019 -
    Dollar Shave Club was sold for $1 billion. Stitch Fix IPO'd in November 2017. Birchbox is partnering with Walmart, which recently took a minority stake in the company. Still more subscription box services are launching every day. How are subscription ecommerce companies staying ahead of constantly shifting consumer attention and adapting to new trends, not to mention accounting for the ever-present influence of Amazon on the sector? Is there longevity in the business model?
    • Main Stage
    16 Sep 2019 -
    Carol Hamilton has been described as the “grande dame” of the beauty industry with over 30 years’ experience with L’Oréal USA. She is passionate about brands and has an instinctive belief in what makes them connect with customers and remain relevant. In this special presentation, Carol will share her insights on brands, today’s retail landscape and why the next generation of beauty brands will shake-up the sector
    • Lab B
    14 May 2019 -
    You’d be forgiven for thinking that Africa is off the retail radar. Successive failures from international and domestic household names, struggling economies and the challenges of navigating even one of 54 unique and complex countries are all cause for trepidation. But look under the surface and there is a bubbling pool of innovation and fresh thinking. Hear from those pushing forward and capitalising on the continent’s new retail opportunities.
    • Lab D
    15 May 2019 -
    The time for words is over. It’s all about action. How do you put social purpose at the heart of your business vision and strategy to benefit planet, people, product and profits? Why is it important? Where do you start, how do you sustain momentum and what difference does it make for the company, employees and consumers?
    • Lab E
    14 May 2019 -
    It’s a product-heavy world. And arguably, a product-poor world when it comes to quality, curation and innovation. Product must be better and it must be a focus. This roundtable session asks you to come prepared to collaborate, share, strategise and discuss your thoughts on: ? We overproduce as an industry. Fact. The sharing economy is on the rise and per capita consumption will decrease. What are we going to do about it? There will need to be a new way of doing business – what is it? ? How is the rise of celebrity impacting the long-term game? Is it the death of product as cool trumps quality? ? What makes great product? ? Where and how are you innovating – and why? *Chatham House Rule applies
    • Lab D
    14 May 2019 -
    There’s no question marketplaces have filled a vital role in the evolution of online commerce. While their ability to connect buyers and sellers at scale has certainly been delivered, their market power can also hurt buyers and sellers by dramatically reducing seller’s margins and keeping prices artificially high. By intelligently applying blockchain technology to marketplace ecommerce, the chance at a level playing field for new entrants is emerging. Get to grips with how blockchain is poised to dramatically disrupt online commerce as we know it and spur new levels of competition that has not been seen in decades.
    • Main Stage
    14 May 2019 -
    The rules of the game have changed and it’s never been easier to win when it comes to shaking up an industry. Fresh new concepts and brands can scale, and quickly. How are they cutting through the noise and finding a niche? Innovating in product and supply chain? Using social media and partnerships? How do you stay a disruptor? They’re doing things in ways you haven’t thought of, and they’re here to share their secrets to success.
    • Main Stage
    16 Sep 2019 -
    What makes people do what they do? How do you really understand how people shop, engage, or choose one product, design or store over another? How can you influence those consumer decisions? Sociologists, anthropologists and neuroscientists come together to give you cutting-edge insights into the field of behavioural retailing – and how people make the decisions that create business growth.

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