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Alex Genov

Alex Genov

Customer Research Leader, Author, “Forget the Customer, See the Person”

I use my deep knowledge in Social Psychology and Behavioral Science and years of industry experience to explain and predict consumer and customer behavior. That human element is more needed now in the age of AI than ever.  In my professional life, I am driven by my passion for understanding and improving customer experiences. In that quest, I apply my Psychology background to solve business problems and enhance people's lives. I am committed to mentoring teams, fostering innovation, and exploring new methods to boost customer satisfaction and business performance.

I am also a Customer Research professional with a proven track record in CX and UX research, Usability, Market Segmentation, Voice of the Customer (VOC) and User Experience Design. I have been applying my deep knowledge of Experimental Social Psychology to tackle business challenges, leading initiatives that drive significant ROI and enhance customer satisfaction with roles at renowned companies like Zappos, Intuit (Amazon), and State Farm Insurance.

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