Alex is an experienced customer research professional who applies his Experimental Social Psychology background and his passion for research, design, and innovation to solving important customer and business problems. His professional goal is to help teams create remarkable products and services which make people's lives easier and more enjoyable.

Currently Alex is leading Customer Research for the Zappos Family of Companies.  In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance, and the Active Network.   He has over 25 years of relevant experience – 5 years of academic research and over 20 years of customer research in the software industry.  Alex received his PhD in Experimental Social Psychology.   His areas of research include: defining and measuring emotions, individual differences, usability, and consumer segmentation.