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Diederik den Dekker

Diederik den Dekker

CEO , Picnic Technologies

Diederik den Dekker is CEO of Picnic Technologies France. Picnic Technologies aims to revolutionize the way people buy groceries with a delivery service that is affordable and saves time. Automated warehousing, smart forecasting technologies and a fleet of electric vehicles allow Picnic to do this efficiently and with minimal waste. Almost all of Picnic’s technology - software and hardware - is developed in-house by a team of 1000 developers and data analysts. Picnic is the fastest growing online grocery retailer in Germany, France and the Netherlands, serving 1.5 million customers every month with a team of 20,000 people.


Diederik joined Picnic 7 years ago after a career at the Boston Consulting Group. He led the growth and commercial team in the Netherlands, and since 2020 has been leading the development of Picnic France from Paris.


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