World Retail Congress 2019

 

Elisabeth de Gramont

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Elisabeth de Gramont

Elisabeth de Gramont

China Consumer Expert, -

Elisabeth is a former Managing Director of C Space Jigsaw, one of China’s leading consumer insights agencies; where she spent more than a decade working in China consumer insights, brand strategy and innovation. Her expertise is in decoding complex cultural and strategic issues for large organizations in order to facilitate actionable branding, retail, and product development strategies. 

Fluent in Mandarin, she has worked with some of the world’s largest brands- including Coca-Cola, J&J, Macy’s, and L’Oreal- to innovate and adapt their strategies for China. 

In the last 12 years, Elisabeth has spent over 1000+ hours speaking with Chinese consumers nation-wide to gain a deep understanding on evolving consumer trends and mindsets across industries including FMCG, luxury, beauty, fashion & apparel, mom & kids, healthcare, and travel. 

Elisabeth is also a contributor to the recently published book 8 Chinese Consumers: Intimate Portraits, published by Earnshaw Books in Shanghai. 

Elisabeth has lived in Shanghai since 2006 and is fluent in English, French, and Mandarin. 

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