Georgia has spent over a decade making documentary films, capturing human stories from conflict affected communities in some of the world's harshest environments. These first hand experiences awakened within Georgia a deep rooted drive to create real meaningful impact for the betterment of humankind and our planet. In 2017, together with her two sisters, Georgia founded GROUNDTRUTH Global and embarked on a mission to help shift the course of the fashion and manufacturing industries from within.
The unconventional origins of GROUNDTRUTH Global, paired with Georgia's first hand experience of complex projects and challenging conditions, form the foundation of a way of doing business that is naturally open and transparent and places people and the planet central to the purpose. With innovation, technology and her love of collaboration, Georgia is building GROUNDTRUTH to become a lifestyle brand for a new conscious consumer era.