World Retail Congress 2019


James George

James George

James George

Partner, OC&C Strategy Consultants

James George, having joined OC&C Strategy Consultants in 1996, is International Managing Partner and previous co-head of OC&C’s International Retail Practice and the Consumer Sector in our London office.

He has substantial experience in both corporate strategy development, transaction-based work and the more operational areas of Retail and FMCG strategy realisation, and enjoys a particular focus on driving profit improvement through strategic and operational redefinition of business models.

Some of James’ most recent work includes:

  •  Developing branding strategy for merged business with two separate brands, and advising on market segment targets for brands
  • Assessing store rollout potential for one of the largest coffeehouse chains in the world, and determining the number and location of potentials sites in the UK
  • Analysing current and predicted retail trends to suggest a new operational strategy to enable the retailer to remain profitable in line with new consumer trends and changing supplier needs.


James graduated from Oxford University with a degree in Chemistry.