Founder , Jo Malone, Jo Loves
"Designing fragrance is who I am. It makes my heart beat”
Jo Malone has been described as an 'English scent maverick' and the woman responsible for creating some of the world's most-loved fragrances. Originally discovering an instinctual talent for creating scented products by hand in her kitchen, Jo launched her first brand, Jo Malone London in 1994,which quickly gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006.
Two years later in 2008, Jo was honoured with an MBE for her services to the beauty industry.
In 2010, Jo turned her talents to television presenting making her debut on BBC One in May. The four part series ‘High Street Dreams’ conceptualised by Jo herself, saw her using her business experience and entrepreneurial spirit to help small businesses realise their dreams of trading on the great British high street. The show successfully helped to create six new British Brands.
“High Street Dreams was born from my desire to help create new jobs and businesses for the future.After building my own successful brand, I looked around and felt frustrated that small businesses and entrepreneurs weren’t being encouraged or equipped with information to help them get ahead. Having had 20 years hands - on experience I felt driven to nurture people who had the pass ion to succeed but lacked confidence and business acumen. Scouring markets and fairs up and down the country searching for small businesses to mentor made it crystal clear that Britain is brimming with talent and I was left feeling overwhelmed by the sheer number of people who were desperate to take their business to the next level in the hope that they would one day stimulate employment and trade”.
Aware that her passion for fragrance never left her, it was following the TV show and falling in love with c ooking that inspired Jo to play with food, flavours and colours that she had never used before. Being back in her kitchen, blending ingredients by hand and excited by the process, she soon realised that her instincts were prompting her to create fragrance and she found herself asking 'could I do it again?'
Possessing an inherent entrepreneurial flair, a head full of ideas and the desire to build another business, Jo decided to follow her instincts and return to the beauty industry. In November 2011, five years after leaving the Jo Malone brand, she launched her new brand Jo Loves to global anticipation and in 2013 opened the first store in Belgravia ’ s Elizabeth Street, where she b egan her career as a sixteen year old florist.
Bottling her undeniable desire to create beautiful and unexpected fragrances, pioneering new products and entertaining experiences, Jo Loves embodies l uxury, creativity and innovation.
“When I start out with a fragrance I don't always know where it will lead. It's a creative process that often surprises me and I like that. JO LOVES is full of excitement and anticipation and I want to discover things that I've only ever dreamed about. Everyday I’m struck by different smells which evoke emotions or memories that inspire me to be creative. The scent of my husband’s cologne, freshly washe d linens, hot Moroccan mint tea, the smell of a horse’s saddle and New York in the rain are just a few of my favourites but the list continues to go on and on”
Recognised for her industry expertise, Jo regularly shares her brand building experience and business acumen with audiences around the world. She also contributes to consumer publications including her weekly business advice column ‘Ask Jo’ within London Evening Standard in addition to radio and TV appearances
Jo is an‘ambassador for the GREAT Britain campaign’ and a Walpole British Luxury board member.