Katharina is one of Australia's leading consumer neuroscientists and an expert in tapping into the non-conscious nature of human decision-making. She’s driven by understanding the "why" behind human behaviour - and what it means for business and effective strategy.
As Chief Strategist at the Winning Group, her approach combines a blend of science, technology and strategy to drive the growth and development of the Group’s ecommerce, technology, logistics and service brands portfolio. Her mission is to create emotional customer connections and personalisation at an unprecedented, deeply human level.
Katharina is a published author of the "The social construction of brands" (VDM Dr. Mueller Publishing House, Germany), member of the Neuromarketing Science & Business Association and has previously been an advisor to leading retailers and manufacturers across Europe and Asia Pacific, such as Yamaha, American Express, Super Retail Group, Qantas, Nestle and BP.