World Retail Congress 2019


Kelsey Groome

Kelsey Groome

Kelsey Groome

Senior Managing Director at TRAUB, Ascena Retail Group / Backing Brands

Kelsey Groome is a Senior Managing Director at TRAUB where she oversees TRAUB’s consulting practice with clients domestically and internationally.

Kelsey’s focus includes working with retailers on implementing strategic growth opportunities. Kelsey leads TRAUB’s engagement with Ascena Retail Group’s Backing Brands. Backing Brands is a state-of-the-art infrastructure that enables retailers to leverage the economies of scale of a $6B+ U.S. retailer. The platform powers U.S. retail from sourcing to the consumer.

Kelsey currently serves as a director on the Board of Streetsense.

Prior to joining TRAUB, Kelsey started her career at Thomas Weisel Partners in their consumer retail investment banking division.

Kelsey received a BBA from the University of Texas at Austin and an MBA from Columbia University.