World Retail Congress 2019

 

Kenyatte Nelson

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Kenyatte Nelson

Kenyatte Nelson

Chief Customer Officer, Missguided

Probably a little more anthropologist than marketer.  I am, first and foremost, interested in the deep and insight driven understanding of human beings and the drivers for the decisions that we make.  I love Marketing because I love People.

For close to 20 years I have worked with and successfully grown some of the largest and most well-known consumer and retail brands across multiple sectors and multiple countries.  I am passionate about creating what author Kevin Roberts calls `Love Marks - Brands with Loyalty beyond reason´.

From luxury beauty care, to pure play and omni channel retail I have been and continue to be passionate about building and growing iconic brands and the disciplined customer focus that it takes to achieve that objective.  I'm an avid reader and maintain an Instagram page focused on promoting the power of positive thinking and the celebration of all of life's beauty (#beautifulnoun)

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