During the last 9 years with the renowned cosmetic group, Liliya had significant exposure on topics like brand management, strategic planning, customer experience, eCRM and eCommerce. In the same time she has earned vital experience in managing digital transformation projects with regional coverage not only in Eastern Europe, but also in UK and Netherlands. Currently Liliya is leading the D2C eCommerce business in Beiersdorf HQ in Hamburg focusing on marketplace and own e-shop solutions.